Today’s focus continues to unpack David Rock’s SCARF model with a look at the second factor – CERTAINTY. Certainty is a firm conviction of the future.
David Rock’s SCARF model is an excellent framework through which to explore human behaviour as driven by people’s social concerns. The first component is Status which relates to how we see ourselves and how others see us.
There is no doubt about it. The companies who are outperforming others, are characterised by leadership that is more receptive to change and more receptive to new ideas.